The first vaccination ads for the updated Covid-19 vaccine are aimed at the over 50s


As a part of the White House’s fall Covid-19 response plan, the US Department of Health and Human Services is releasing a video advert to encourage individuals, particularly these aged 50 and older, to get the updated Covid-19 booster shot.

A brand new video advert for the public schooling marketing campaign, launched Thursday, titled “At Risk,” reads, “9 out of 10 individuals who died from Covid have been individuals over 50” and “vaccines scale back the danger of demise,” as music performs in the background. . “So get your updated Covid vaccine. Now.”

The English model of the advert will start airing on tv on Thursday, and the Spanish model will air on Monday, in keeping with HHS. The ads, which first aired on CNN, will air reside on radio and on-line, and a print marketing campaign is anticipated on Monday.

“These ads emphasize the significance of getting up-to-date vaccines, particularly for older Americans — by directing them to,” Sarah Lovenheim, HHS assistant secretary for public affairs, informed CNN in an electronic mail. “The HHS COVID-19 vaccine public schooling marketing campaign continues to work arduous to make sure Americans have the data and entry they should defend themselves in opposition to COVID-19.”

Between April and June, individuals 50 and older accounted for the majority of Covid-19 hospitalizations (86%) and hospital deaths (96%), in keeping with a research launched Thursday by the US Centers for Disease Control and Prevention. But extra information from the CDC confirmed that for these 50 and older who acquired two extra major boosters, the danger of hospitalization was a couple of quarter lower than that of those that had not been vaccinated in July.

Since the approval of the authentic model of the Covid-19 vaccines, HHS has been selling public bulletins and paid promoting to encourage individuals to get immunized. The first set of HHS’s Covid-19 vaccination ads was launched in April of final yr. The marketing campaign has developed and launched greater than 5,000 ads in 14 languages ​​and companions with greater than 1,000 organizations.

Previous Covid-19 vaccination ads have proven pals hugging and chatting after vaccination, upbeat music taking part in in the background, or emotional testimonials from emotional Covid-19 survivors. The newest PSA, launched in June, encourages mother and father to vaccinate their youngsters 6 months and older in opposition to Covid-19.

The Biden administration is pushing to acknowledge that Covid-19 vaccines might grow to be a every day a part of our lives, as the nation might must administer an updated booster yearly as the coronavirus continues to unfold for the foreseeable future.

The updated vaccines change the booster pictures beforehand really useful for individuals 12 and older.

There is not any plan to section out earlier vaccines utilized in the primary collection, Dr. Peter Marks, director of the US Food and Drug Administration’s Center for Biologics Evaluation and Research, mentioned in August. But he described it as a “transitional yr” the place individuals “want to ensure we have now a superb base to assist defend us from the unknown.”

The annual Covid-19 vaccine is much like the annual seasonal flu vaccine.

“For most Americans, getting a shot annually offers a really excessive stage of safety in opposition to severe illnesses, and that is what we have to give attention to,” mentioned Dr. White House coronavirus response coordinator Ashish Jha informed CNN final week. “Maybe for some high-risk individuals — the aged, the immunocompromised — they could want safety greater than annually, however for the majority of Americans right here, I believe it is an excellent place to be.”

Updated Covid-19 vaccine and seasonal flu vaccines are obtainable at most pharmacies, physician’s workplaces and well being clinics.

The authorities’s web site lets individuals discover the place vaccines are administered, search and e-book appointments by telephone or on-line.

The updated Pfizer/BioNTech booster is accepted for individuals 12 and older, and the updated Moderna booster is for individuals 18 and older.

A single dose of the updated Covid-19 vaccine is really useful at least two months after the completion of the first two-dose vaccine collection or the most up-to-date booster.

“The COVID-19 vaccines bought us by the worst of the pandemic — saving thousands and thousands of lives, holding numerous individuals out of the hospital, and bringing peace to the nation,” HHS Secretary Xavier Becerra mentioned final week.

“As fall approaches and folks spend extra time at dwelling, I encourage everybody who’s eligible for this free updated COVID vaccine to guard themselves and their family members, simply as they’d with their annual flu shot,” he mentioned. “We now have one other likelihood to get forward of this pandemic and we’ll proceed to work day-after-day to guard everybody from COVID-19.”


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