The document details Sony’s view on Microsoft’s acquisition of Activision Blizzard

Call of Duty and Xbox Game Pass are cited in the document in an attempt to block the deal

Document found on the site WHERE IS IT (Administrative Council on Economic Protection) offers an answer Sony after being asked for his opinion on the purchase by the inspecting authority Activision Blizzard in order to Microsoft. Several of its arguments can be identified in a publicly available document Sony emphasized the power Call of duty and also Game PassMarking market dominance Microsoft after the purchase is complete.

The negotiations are still being analyzed by several authorities WHERE IS IT To avoid unfair competition and monopolies in the industry, analyze the possibility of acquiring a monopoly in large purchases in the market worldwide.

Although some parts of the document exist, the text is not publicly available, but many of the details that are visible show the maps used by the cartels. Sony attempt to terminate the contract.

When asked if there are any games action There are no competitors from other developers for other consoles Sony cited Call of duty As the company’s flagship game is one of the world’s leading entertainment brands, check out what they had to say:

“Activision’s Call of Duty is an important game: a blockbuster, AAA-like game. According to a 2019 study: “Overall, Call of Duty’s value to entertainment is incalculable. The brand was the only video game IP. Joining powerhouses like Star Wars, Game of Thrones, Harry Potter and Lord of the Rings to become one of the top ten entertainment brands among fans.” Call of Duty is so popular that it influences users’ choice of console, and its network of loyal users is so ingrained that even if a competitor has the budget to develop a similar product, it cannot compete with it.”

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“Activision devotes significant resources to the development of Call of Duty. Each annual Call of Duty release takes approximately 3-5 years to develop. Since Activision releases one Call of Duty game per year, this equates to an annual investment of hundreds of millions of dollars.”

“Annual AAA releases are developed by four rotating studios (Activision, Infinity Ward, Treyarch, and Raven Software), each supported by several satellite studios. The other studios work on Warzone and Call of Duty: Mobile. It employs approximately 1,200 people. Development of each version and another 1,500 versions are involved in publishing and distribution. Thus, Call of Duty alone has more developers than the entire development portfolio of game companies, even AAA studios. . 2021, Activision Call of Duty will be even more successful in the future. No other developer can devote the resources and expertise to developing the game. Even if they could, Call of Duty is so entrenched that no competitor – no matter how relevant – can catch it. The best-selling game of all time and the best-selling game of its genre, it is synonymous with first-person shooters is i and defines this category. This is also reflected in the presence of players on social media: Call of Duty has over 24 million followers on Facebook, compared to 7 million for Battlefield; and more than 12 million”

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Check out some excerpts below Sony cites Xbox Game Pass and talks about the impact this will have, also emphasizing that it will take many years to get an equivalent position.

“One of the reasons for the rapid growth of Microsoft’s Game Pass program is that since 2017, Microsoft has acquired several third-party studios, including Double Fine, Obsidian Entertainment, Ninja Theory and Bethesda, and added their content to Game Pass. more mass – even without Activision games. Adding Activision games to that content will make a lot of sense.”

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“Over the past five years, Microsoft’s Game Pass has grown to account for approximately 60-70% of the global subscription services market. This share is even higher in Brazil, where Game Pass accounts for approximately 70-80% of PC subscription services. 12 Microsoft to Buy ZeniMax in 2020 At the time of its announcement, Game Pass had approximately 10 million subscribers. Even though each subscriber purchased the cheapest tier ($10 per month), this subscription generated more than $1.2 billion in annual revenue. […] By the time Microsoft announced its acquisition of Activision in 2022, Game Pass had grown to 25 million subscribers – a 38% increase in January 2021 – doubling annual Game Pass subscription revenue to at least $3 billion.”

“SIE cannot give a specific estimate of how long full access will take. However, it notes that it will take several years for a competitor to create an effective competitor to Game Pass.”

How do you feel about arguments? Sony negotiating a merger between Microsoft the and Activision Blizzard? Share your thoughts in the comments!

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