Mobile ranks first among gamers in Brazil – 05/05/2022 – Tec

In 2018, the gaming table of 22-year-old student Mateus Lobo was renovated.

After saving six months, he was able to replace the main computer he used for work with a computer with a better processor, graphics card and memory – components that are the key to good gaming performance.

This was the beginning of an imaginary installation: a computer with two or more screens, various controls, noise canceling headphones, a high-precision mouse.

Four years later, the gaming table turned into a nightstand: here he leaves his finger gloves, a mobile refrigerator (a kind of mini-fan to cool his cell phone) and a controller installed in his smartphone.

“In 2020, my computer broke down and maintenance was very expensive. I didn’t think it was viable. With the cost of maintenance, I could have bought a better cell phone,” he said. Since then, Mateus has almost played on his cell phone.

Behavior is a global trend: in 2021, the market for games on mobile platforms (mobile phones and tablets) has shifted to $ 93.2 billion (R $ 468.4 billion), accounting for 52% of the sector’s total revenue. According to a NewZoo report, this is an increase of 7.3% over the previous year.

According to the FGV survey, Brazil, which has more smartphones than people, is following a similar path. According to the Games Brasil Survey, conducted in February-March this year with 13,051 Internet users, 48.3% of respondents who played the game preferred a mobile phone, an increase of 6.7 percentage points compared to last year’s survey.

33.2% of them say they play on mobile devices every day; 70.7% of mobile phone users consider themselves everyday.

Mateus, a fan of mobile games “Since the Snake Game,” has seen the market expand in recent years. With that, it switched to a mobile phone for financial reasons, but is now on the platform of choice.

He finds it easier to show his friends the news and play on the go, and barely turns on the Xbox Series X in the living room. “Overall, the games that came out for the console are coming out for mobile,” he apologized.

Since the French company Gameloft launched Spider-Man Unlimited in 2014, the most popular for mobile, and pioneered complex stories and characters and products for the platform, there are several companies that have been in dispute for this audience. .

Fortnite, a popular Epic Games strategy game, can be played from any platform, for example – the same account can be used on a computer, console or mobile device and downloads the player’s progress. The League of Legends, the biggest success of the Riot Games, has a mobile version since 2020.

Like Pokemon Go, there are some that are completely smartphone-oriented. The aim of the game is to capture the famous creatures of the cartoon, which appeared on the camera of a mobile phone in 2016 through fever, augmented reality.

In Brazil, Wildlife Studios is a leading gaming company focused on the mobile market. Among the only horns in the industry – a nickname for startups with a market capitalization of more than $ 1 billion.

Glausio Marquez, executive president of Level Up game distributor in the market for 17 years, says the development of mobile games has jumped in the last three years after the evolution and popularity of mobile phones. On the digitalization of the pandemic.

“In terms of business, we see a great opportunity,” he said, but he noted that in general, the experience on the console or computer is better, the graphics are improved, the interaction and finally the cable internet will be faster. .

In 2018, 14% of access to Marques ’gaming platform was mobile. In March of this year, the device was responsible for 80% of entries, which led to changes in the team. Of the nearly 180 employees hired since 2019, 40% were in services related to mobile or tablet services.

“My 79-year-old mother never played and 5 years ago, after buying her first smartphone, she started playing every day and spending money on it,” Marquez says.

The next big change, he believes, will be the fifth generation of the mobile network, which is expected to arrive in Brazil later this year. “5g will improve this growth and provide better products. Now we need to see how long the general population has access to it. Like a community with better cell phones, it’s a niche,” he said.

Mobile audiences are diverse

“When you go to platforms like consoles and computers, the gaming experience becomes elite,” says Carlos Silva, a partner at Go Gamers. “A cell phone is a device that you use in your daily life, a device that you play.”

According to Pesquisa Games Brasil, Class C and D audiences make up 38% of console gamers and 41% of computer gamers, and 59% of smartphone and tablet gamers.

The price difference became even more apparent after the onset of the pandemic, when the disruption of global supply chains created a crisis in the microchip market – an important component for electronics.

Even a dollar over 5 R, which has increased by 24% since the end of 2019, will not help those who want to buy imported goods.

The survey found that 67.1% of respondents spent less than Rs 1,250 on gaming equipment last year, well below the R $ 2,300 needed to buy the next-generation cheapest console, the Xbox Series S.

The same is true when investing in experience: 61.6% of respondents said they spent less than Rs 300 on games last year – the price of a first-class Nintendo game in Brazil. Of the 17.3% who said they did not spend anything on games last year, 40.2% said they did not spend because of the price.

Despite inflation, players are resisting. In a 2022 survey, 74.5% of respondents said they had previously played electronic games, a variation of two percentage points compared to 72% in 2021.

“The game audience remained very interested,” Silva said. 41.7% of respondents fully agreed that they played more during the period of social isolation.

Mobile diversity also includes genes. Among the players, 60.4% are women, the opposite scenario on the console, 63.9% are men. The male audience on the computer is 58.9% of the players.

Baptism and graphics are the most noticeable differences

Stefanni Andrade, a social networking analyst who has opened the world of games with Super Mario and Donkey Kong at Super Nintendo since the 1990s, is more focused on mobile phones. It started with the famous Candy Crush puzzle, including Garena’s 2017 release of the mobile version of the studio’s Free Fire action game.

Today, at the age of 27, he joins a team to play at PlayerUnknown’s Battlegrounds or PUBG at the Amateur Championships, which are part of several events dedicated exclusively to mobile players. This year’s Mobile Pro League Brazil Spring, a professional game of the game dedicated to Steephany, reached the peak of 44,323 viewers on eSports Charts.

Although he is a mobile enthusiast, Stephanie still plays on other platforms. “Immersion is much higher when I’m playing on a computer or console. The current graphics are good on a smartphone, but when it comes to playing the same game in the computer version, there is a big difference. It seems to be teleported. It’s part of the game.”


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