Game Brasil survey reveals the profile of Brazilian players

The data were based on responses from 13,051 people from all Brazilian states

Game Brasil Survey (PGB) 9th Edition conducted a survey on the profile of Brazilian players and their consumption habits. Survey with responses from 13,051 people from all Brazilian states collected between 02/11 and 03/07 Three of the four Brazilians play electronic games. As a result, it increased by 2.5% compared to the previous year and reached 74.5% of the Brazilian population in 2022.

The middle class accounts for 62.7% of the electronic gaming audience. Smartphones are the favorite platform of respondents (48.3%). The majority of gamers on consoles and computers are men, 63.9% and 58.9%, respectively, and women dominate the mobile gaming market with 60.4%.

It should be noted that 3% of PGB 4 Brazilians play the game (74.5% of the population), which This is an approximation based on the results obtained in the survey. Below you can read more about the most interesting results of the 9th edition of the Game Brasil Survey.

Brazilian player profile

Based on the 13,051 responses collected, the total profile of the Brazilian player is 51% female and 49% male. In the mobile gaming market, women dominate with an audience of 60.4%, while men dominate the console and computer markets with 63.9% and 58.9%, respectively.

The smartphone market is dominated by women, while the computer and console market is dominated by men

Interesting research, however, notes that women do not consider themselves players. 45.1% of respondents consider women to be players. Among men, 55.6% said they considered themselves players. In research, even if a person plays an electronic game, this does not necessarily mean that he considers himself a gambler. Because part of the female audience is concentrated in the mobile market, it may be difficult to consider yourself a “gamer,” because the image is so closely linked to the PC and console.

In terms of social class, most Brazilian players are concentrated in the middle class (B2, C1 and C2). We see that Class D users prefer smartphone games (15.2%) to consoles (5.8%) and computers (5.4%), which is reasonable in Brazil due to the high cost of hardware. The most affordable option for playing mobile phone games.

Class A showed the opposite result, causing damage to smartphones (9.4%) and consoles (19.1%) and computers (14.3) being the favorite platforms. you are The results show that the purchasing power of the Brazilian player affects their consumption model.

The study shows balanced percentage differences between age groups

In addition, the age group of Brazilian players is grouped in the age group of 16 to 29 years. However, as shown in the picture above, the difference between the age groups is small. Carlos Silva, a GoGamers partner, says the survey showed balanced percentage differences between age groups.The survey showed us that there is no age to play electronic games, because the percentage difference between different age groups is balanced. For example, 12.9% of players in Brazil are between the ages of 30 and 34, and 11.2% of the community are between the ages of 35 and 39.“.

The picture reveals another interesting point, when we look at young players (16 to 19 years old) to play a computer (19.5%) and a smartphone (20.8%), and see the clear advantages of using a console (10.7). we get. lags behind. Something that reflects the behavioral trends of the young player audience.

The most interesting fact of the study is that Brazilians prefer to play at home (95.4%) with friends / other people (27.1%) and in third place (14.4%). jobs (13.6%).

The results show that Brazilians prefer not to play games when they go to work, even though their favorite gaming platform is a smartphone. We can cite some factors as possible reasons for this, such as lack of security and inefficient / public transport. Of course, there is no way to say the possible reasons without further research, but it is interesting and one of the reasons to observe this behavior and compare it with the Japanese player audience, which is a favorite platforms such as mobile and Nintendo Switch. it is a long-term activity from school / work to home

favorite platforms

The smartphone turned out to be the favorite platform of Brazilian players with 48.3%. Computers (15.5%) and laptops (7.8%) are considered separate platforms, followed by consoles with 20.0%. If computers and laptops are grouped in one category, computers take second place with 23.3%.

From the data, we found that portable consoles are less popular among Brazilian players with 2.6%. If during GameBoy every player dreamed of owning a portable console, now It seems The Brazilian smartphone was “adopted” as its portable console.

PC Hardcore Gamer

Among Brazilian computer gamers, 58.9% are men and 41.1% are women. Some of the most interesting parts of the study, mostly computer gamers, identified themselves as hardcore gamers, 64.3%.

In addition, 63.4% of PC gamers believe that PCs offer better graphics and graphics than their competitors in the console and mobile markets. The results also show that the computer is unique among the younger audience, with a wide range of capabilities tailored to the needs of each player. Another factor is the expansion of e-sports, which raises and installs the computer as the main competitive platform.

The popularity of computers and the desire of Brazilians to play with the best graphics, unfortunately, clashes with the high cost of hardware, which, despite the recent decline, is still beyond the realities of most Brazilian players, according to research. , mainly the middle layer.


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